DELHI: Bollywood actress Priyanka Chopra is donning several hats. Not only has she proved herself to be a successful actor and singer, the actress is now showcasing her humanitarian side. She has been appointed as the brand ambassador for NDTV and Vedanta’s ‘Our Girls Our Pride’ campaign.

The actress joined Dr Prannoy Roy, Co-chairperson, NDTV and Mr. Anil Agarwal, Chairman, Vedanta in the capital on the dais and spoke about the girl child. Speaking of her involvement, Priyanka said “The upliftment of the girl child in India has been a cause that is very close to my heart. In my role as UNICEF’s Goodwill Ambassador and through my experience with my personal foundation, I understand that while there have been some positive strides being made every day, there is still a serious amount of work that is still left to be done.”

The actress also supports the cause through the ‘Priyanka Chopra Foundation for Health and Education’, which works towards providing support to unprivileged girls across the country in the areas Education and Health.  The roots of Priyanka’s support lie in her childhood. Priyanka’s parents, both army doctors, conducted health camps in rural Uttar Pradesh from out of an ambulance helped by a nurse, Priyanka and her brother Siddharth. Priyanka job was to package the prescribed medicines

The aim of the initiative is to create awareness about issues related to the girl child – nutrition, education, health, foeticide and infanticide.