3AM which is a horror film starring Rannvijay Singh, Anindita Nayar, Salil Acharya and Kavin Dave was slated to release on 19th september. However the film will now be releasing on 26th September.
Daawat e Ishq shifted their release date and Khoobsurat which was already releasing on 19th September made it a busy weekend. The makers of 3 AM did not want to crowd the date any more and hence amicably shifted the date.
Even though the genres are varied, the target audience for all three films is the youth and the makers did not want to divide the audiences.
Ranvijay who was the winner in Roadies Season 1 has a huge fan following among the youth. Even in terms of genre, Horror films find a ready audiences amongst the youth at large. Hence the shift in date would help all three films.
Directed by Vishal S Mahadkar, 3 AM will not hit theaters on 26th September 2014.