MUMBAI: Whatever Malaika Arora Khan does, she does with panache. Case in point is her new endeavour, theclosetlabel.com, a celebrity fashion line by the uber gorgeous Malaika Arora Khan.

Malaika decided to celebrate her foray into business with a grand old party (how else!), and out came her usual gang of friends to cheer for her. Karisma Kapoor looked lovely at the big bash, in a psychedelic printed top and black skinny trousers, looking every inch the gorgeous diva she is.

Ashmit Patel and Amrita Arora too dropped in, to celebrate Malaika’s success. Brother-in-law Sohail Khan was seen in a blue Mumbai Indians jersey and jeans, while her other brother-in-law Salman Khan was conspicuous by his absence. However, his ex-girlfriend Sangeeta Bijlani (in a tangerine number) more than made up for this.

Designer Rocky S and industrialist Yash Birla also attended the party, and had many words of praise to shower upon ‘Munni’ aka Malaika Arora Khan. The lady of the night herself looked casual and comfortable in a white shirt and white shorts.

The website will be a celebrity curated label, where Malaika will offer buyers hand picked outfits to choose from, and will also design looks for effortless dressing. Other lines on offer will be sportswear, swimwear and everyday essentials.

Said sartorial diva Malaika, “I am really excited to be a part of this team that allows women to dress up not just for the odd occasion but through their daily life – effortlessly chic 24-7. I adore every aspect of putting a look together for myself and now thanks to this venture, I can dress beautiful women across the country.”