Deepika Padukone, the reigning queen of Bollywood, has been appointed the brand ambassador of cereal brand Kellogg’s, the one that Lara Dutta had once endorsed.

“I couldn’t be more thrilled to be associated with Kellogg’s Special K. I personally have always been a firm believer of the importance of a combination of balanced eating with regular exercise for a healthy lifestyle. Special K stands for just that and has for a long time partnered women to kick-start their weight management journey. Through this Special K 2 week challenge, I look forward to partnering with similar women and share our experiences along the journey.” said Deepika Padukone in a statement post the official announcement.

Deepika, who has had a dream run in the year 2013 with most of her films making it to the 100 crore club, will present women with a Special K 2 Week Challenge as part of a healthy lifestyle to help them begin a weight management journey. The challenge aims to prepare women for a bold and contemporary look for weddings.

Commenting on this announcement, Harpreet Singh Tibb, Marketing Director, Kellogg India, says, “There was no doubt in our mind about bringing Deepika Padukone on board to represent Special K. We are very confident that our audience will effectively connect with Deepika Padukone, as she has always taken it upon herself to maintain healthy habits.”

A few months ago, Deepika Padukone was appointed the brand ambassador of Coca-Cola as well and her first ad for the brand is already out with none other than the multi-talented Farhan Akhtar.

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This year Deepika Padukone has three releases; Kochadaiiyaan with Rajnikanth, Finding Fanny Fernandes with Arjun Kapoor and Ranveer Singh and Happy New Year opposite Shah Rukh Khan.

Here’s wishing Deepika Padukone all the best and we do wish that her dream run continues.