Deepika Padukone will be the face of the brand going forward and will be featured in a new brand campaign scheduled to rollout in April 2014 across outdoors, print, digital as well as in-store.
Deepika perfectly represents the values that a customer of Melange By Lifestyle connects to. An inspiration for many with her achievements and persona, Deepika represents modern, confident go-getter woman of today who is in touch with her Indian roots.
Deepika Padukone recently shot for the latest Spring Summer campaign for Lifestyle International Pvt. Ltd., and will also be endorsing the brand for its Autumn Winter range. The campaign would be primarily run on print and digital reaching out to the primary audience of the brand, which is eighteen to thirty two years old urban female.
“Melange by Lifestyle has an amazing range of Salwar, Kurtas and Chudidars. The most amazing part about it is that it is ethnic yet so contemporary. I think it is perfect for Modern Indian Woman.” stated Deepika Padukone about the association the brand.
Making a statement on this initiative, Mr. Kabir Lumba, Managing Director, Landmark Group said “Melange by Lifestyle has grown at a phenomenal pace and has emerged as one of the most beloved ethnic wear brands in the country. We are happy to announce Deepika Padukone as our brand ambassador as she perfectly embodies the values that the brand stands for. We feel this initiative will help us further widen our appeal amongst our target audience”.
Melange By Lifestyle has presence across forth Lifestyle Stores and six exclusive stores. The campaign will be unveiled in media in April 2014 and will be aggressively promoted across Print, Outdoor, Radio, Cinema, DTH and Lifestyle’s own Social Channels including Facebook, Twitter, Instagram and Pinterest which has a strong following.