Emraan Hashmi, known for his bold and risque roles, will be seen in an all-new avatar in Raja Natwarlal.

Raja Natwarlal is a masala thriller, in which Emraan Hashmi will essay the role of a con man. Earlier titled Shaatir, Emraan was apparently the reason behind the new title.

Emraan Hashmi is very upbeat about Raja Natwarlal and said, “Ever since I heard this title, I have been after UTV to get it. It etches out my character perfectly and is extremely catchy. Also, because it fits in so well with the space of the film, it will help us in promoting the film very well.”

Even his director, Kunal Deshmukh feels that the title takes the film to another level. Said Kunal, excited about the new name for the film. “I always wanted to present Emraan Hashmi in a never seen before avatar. Emraan Hashmi plays a master street con artist – the modern day Natwarlal. So the title is just apt.”

Earlier the film was titled Shaatir. Disney India‘s Vice President and head of marketing and distribution-studio Amrita Pandey said, “Emraan, Kunal and our team were thrilled about this title from the moment we hit upon it, as it sums up his character perfectly. Emraan and director Kunal Deshmukh together have entertained audiences with back-to-back hits earlier and we look forward to Raja Natwarlal to entertain our audiences.”

Emraan Hashmi plays a con man in Raja Natwarlal, which is slated for a August 29, 2014 release.