With the phenomenal success of the first Marathi Filmfare Awards in 2015, the coveted black lady is all set to mesmerize the Marathi film fraternity yet again. This year too, all roads will lead to the 2nd edition of the star-spangled KARRM Filmfare Awards (Marathi). The launch event was marked with the lamp-lighting ceremony in the presence of the very popular and talented, Sai Tamhankar along with Mr. Jitesh Pillai, Editor Filmfare.
The date for main awards ceremony was unveiled and is slated to take place on 27th November, 2016 at Reliance Studio, Filmcity. The prestigious awards will acknowledge some of the most prolific artists from the Marathi film fraternity who have made a mark this year by delivering the most impactful films on Marathi celluloid. The awards ceremony will be telecast on COLORS Marathi on 25th December, 2016.
Speaking on the momentous occasion, Deepak Lamba, CEO, Worldwide Media, says, “The popularity of the Filmfare Awards franchise only keeps growing, as we look at felicitating the best in entertainment from across Indian Cinema. The Marathi film industry has contributed immensely by producing some superlative content and Filmfare recognizes the need to acknowledge and encourage the vast talent that thrives in Marathi Cinema. This is the second edition of Marathi Filmfare Awards and we will see these deserving stars being felicitated with the coveted Black Lady for their immense talent and hard-work.”
Speaking about associating with Filmfare, Actor and KARRM promoter Vivek Oberoi said, ”The biggest dream for any person is to have a house of their own and we at KARRM are in the business of fulfilling every affordable home buyer’s dream. We are happy to associate with FILMFARE and reach out to every individual aspiring to own a plush yet affordable home in Maharashtra. The magic of Cinema moves you and has long been associated with emotions ,influencing and impacting lives for decades. We at Karrm also share the same vision and identified cinema as the best medium to reach and impact millions of lives. Cinema spreads joy, and we at Karrm hope to do the same with our affordable homes with best in class amenities, high quality at an unbelievably low price!”
Speaking about Filmfare Awards Marathi 2016, Anuj Poddar, Channel Head Viacom18 –COLORS Marathi said, “COLORS Marathi enjoys the reputation of being home to the best of entertainment, Innovative formats and visual extravaganzas; we understand our viewers’ choices and preferences. As a channel we continue to deliver the best content to our viewers through our fiction & non-fiction shows and leading Events. Filmfare Awards Marathi 2016 enjoys the pedigree of the iconic Filmfare brand and we are glad to associate with it as the Broadcast partner of choice and contribute towards making it an equally iconic property in the Marathi cinema industry’s calendar.”
Adding to this, an excited Sai Tamhankar commented, “To earn the coveted Black Lady has always been a dream for everyone in the industry. Marathi Cinema has given birth to many a talent, and to be honored by the most iconic award for their hard work is extremely encouraging. It is so exciting to know that Marathi Filmfare awards will bring together the entire industry in all its grandeur on one platform.”