Hrithik Roshan who has been soaking in the success of his latest blockbuster, Kaabil, has always been an advocate of fitness. He is known not only for his acting skills but also his fitness indulgences.

Recently at an award show, Hrithik was awarded the Creative Maverick of the year for his fitness brand HRX.

Incepted in 2012 by Hrithik Roshan and Exceed Entertainment, Mumbai-based HRX brand aims to motivate and inspire individuals in their journey to overcome challenges and be the best version of themselves.

An amalgamation of Hrithik Roshan’s brand attributes and core philosophy, HRX is one of the first home-grown Indian brands in the active lifestyle space.

The brand has sports and training apparel, casual apparel, footwear and accessories for both men and women.

Recently, CureFit-acquired Cult roped in Hrithik Roshan to launch the new HRX workout which is inspired from Hrithik’s personal fitness regime.