Jab Tak Hai Jaan: Promotions On Full-Throttle!


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MUMBAI: As Diwali draws closer, the promotions for late Yash Chopra’s final film ‘Jab Tak Hai Jaan’ have gone into full throttle.

The superstar trio of the movie – Shah Rukh Khan, Katrina Kaif have been spotted to various places, putting their most charming foot forward.

November 7, the stars started off by going back to the place where the late veteran film-maker originated from. Jalandhar is where Yash Chopra spent his formative years, and Jalandhar is where our lens men found the three. The team inaugurated a a new media course in the distinguished director’s name at the Doaba College where Yash Chopra studied.

A spokesperson from the YRF camp stated, “We were to start our promotions for JTHJ with Yashji taking his cast to Jalandhar. This is their tribute to him.”

Katrina, Shah Rukh and Anushka who all shared their own unique bonds with the legendary filmmaker were very emotional on that day.

November 8, the stars next turned up at ZEE’s reality TV show ‘Sa Re Ga Ma Pa’.

Shah Rukh, the true gentleman that he is, introduced the ladies onto the show: “Yashji had told me once that if God has made anything more beautiful after Nature, its a Woman…I agree, but with a change: if God has made anything more beautiful after Nature, it’s my film’s two heroines…. Katrina Kaif, Anushka Sharma.”

Katrina who has been on the singing show before, said, “This is the 3rd time for me on this show, I’m really excited to be here, in this celebration of Yashji’s life and his work. I feel very fortunate to have worked with India’s most loved director.”

Anushka simply said, “I’m a new talent, Yashji had given me my first break.”

SRK was his witty self, when he said laughingly, “I’m a better actor, better singer, better looker … better feeler …. everything better than the both of them. I’m even taller…. It doesn’t seem so right now, but I am! But they say the poem better than me.”

A whole new side of Katrina and Anushka was seen when they joked and laughed around the superstar and even narrated Aditya Chopra’s poem to him.

Talking about the songs, SRK added, “I love ‘Challa’ – its a punjabi, sufi kind of song. Doing it was different for me, to play the guitar in the way its supposed to be strummed. The song has an ‘old-world feel to it.”

Well, with the aggressive promotions, the frenzy for the film is surely picking up. Heavy advance booking has been registered for ‘Jab Tak Hai Jaan’ ever since it opened to the public on 5th November.