MARD Farhan Akhtar Towards Women Empowerment

[tps_footer]MARD (Men Against Rape and Discrimination), the brain-child of actor-director Farhan Akhtar was launched in 2013, in course with the number of increasing rape cases. And now he has joined hands with google to come up with an initiative #ReachForTheSky which aims to literate women about online benefits.

Farhan Akhtar was seen dressed in a pink tees, black jacket and denims. His moustache was the highlight of the event, since MARD’s logo itself is that of a moustache. Joining him were singer brothers Salim-Suleiman, all the three matching outfits. While Salim opted for a red t-shirt underneath his black jacket, Suleiman chose the lighter combination, white. The latter was also seen wearing sunglasses on his head throughout the event. Wife of Farhan and famous hairdresser Adhuna Akhtar was also seen in a white top and denims paired with a brown belt.

The trio- Farhan Akhtar, Salim-Suleiman, indulged in a question-answer round before continuing the event, and Farhan seemed highly determined. The campaign is named ‘Helping Women Get Online (HWGO).’ The campaign, last year in collaboration with Intel, Axis Bank and HUL was very successful as the number of women online users rose above men online users too (35% for women, and 31% for men).

The actor, along with the singers, released a song named ‘Chulein Aasman’, which they also sung at the event. The lyrics are however penned by Shraddha Pandit.

Farhan Akhtar was supposed to be at the wrap up party of his upcoming movie Dil Dhadakne Do, but chose to be at the MARD event instead, for he is the face of the initiative. He says that the initiative is more about bringing gender equality in the society, and to help women be able to practice what men can work on. According to him, it helps give the needy encouragement to stand up for their rights. The aim for the campaign is to bring around 50 million women to operate online networks. After all, behind every successful man is a woman, and a woman sure deserves the success.

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