Jjust Music, founded by actor and producer Jacky Bhagnani, and Warner Music India have established a strategic relationship to create groundbreaking Indian music as well as the next generation of music stars. Warner Music India makes its first step into major Bollywood releases with this agreement, while Jjust Music’s artists will benefit from Warner Music’s global network. Tiger Shroff’s English-language pop track will be their debut joint release.

Jackky Bhagnani said, “Jjust Music emerged from an ambition to create path breaking music content and provide independent Indian artists a platform while supporting them with our experience, expertise, and resources. I am thrilled to bring to life my vision for Indian music through this unique collaboration with Warner Music India.”

Jay Mehta, Managing Director, Warner Music India and SAARC, shares: “We’re absolutely delighted to partner with Jackky Bhagnani and Jjust Music… We’re eager to get into the Bollywood scene, but just as motivated to give a platform to talented and interesting artists performing non-film music.”

The collaboration’s goal is to provide Indian music and musicians with the same exposure, support, and chances as worldwide music, as well as to boost confidence and improve the quality of the music made by its roster of artists. This agreement will assist artists add value to their careers by providing assistance in a variety of areas, including live events and brand partnerships.