Girl in the City, a story of self-discovery, is centred around Meera, a bold, creative and confident 21-year-old girl who moves to Mumbai to pursue an internship in fashion. In Chapter 2, she returns to Mumbai to take her fashion career forward.
Bindass, in a first-of-its-kind association, collaborates with popular fashion designer Nishka Lulla for its successful series – Girl in the City-Chapter 2. Known for her distinctive chic boho style that reflects the free spirit of a modern day Indian woman, Nishka Lulla comes on board for a unique ‘Girl in the City’ initiative that celebrates 10 real-life women entrepreneurs with stories similar to its protagonist Meera Sehgal’s.
”I am thrilled to associate with brand bindass for this extremely innovative initiative for their series Girl In The City Chapter 2. The series is hugely popular with youngsters and it’s exciting to be a part of an initiative that encourages young entrepreneurs and celebrates their dreams, aspirations and success. I really look forward to meeting the girls and creating special designs for them,” said designer Nishka Lulla.
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Over the past few years, bindass has emerged as one of the significant youth brands in the country – pioneering concepts and initiatives that resonate with Young India. The brand captured the imagination of its audiences with two recent shows – Girl In The City and The Trip. The phenomenal response to these shows encouraged bindass to return with a new chapter of Girl In The City-Chapter 2 in March this year.
For Girl In The City Chapter 2, bindass associates with Castrol as the presenting sponsor, Flipkart Fashion as the style partner and Tanishq Mia as the jewellery partner. The season has seen an overwhelming response and has reached out to around 17 Million fans.
In an exclusive interview with Businessofcinema.com, Nishka Lulla revealed about her personal journey of becoming a fashion designer and her collaboration with Bindass.
Stepping On Mother Neeta Lulla’s Footsteps:
”While growing up, mom’s workshop was at home. My hobby was to go to the workshop, see what the tailors are doing. I accompanied mom to her shoots and it became a hobby and I unconsciously decided to do as a career. I was very fond of it fashion.”
She further added,
“I went to SNDT for fashion education and interned at Mukta Arts, then I started on my own. There was no plan B. I always wanted to do this.”
On Collaboration with Bindass For Girl In The City:
”It’s a fun collab for Girl In The City. It’s a very fun and young show which a lot of young girls watch and a lot of young girls follow. Meera is just like the Nishka Lulla girl.”
What Made Nishka Give The Collab A Thumbs Up:
”The Nishka Lulla girl is very confident, knows who she is, she’s a go-getter, she lives for herself. It’s about girls who follow their dreams. She’s ambitious. She’s out there chasing her dreams and dressing up for herself, not others. It developed a great connect with Meera’s character in A Girl in the City.”
When Asked If She Has Watched The Web Series:
”Yes I have, Girl In the city is great. I love Meera’s fashion sense. She is a determined character. She’s always willing to learn.”
Theme Of The Clothing Line:
”The collection will be inspired by Mumbai city. Like Mumbai is a versatile city, you can do anything anywhere. It is a very practical and versatile collection. It’s a collection of separates. Which will be mixed and matched in various ways to suit the personality of the girl. The colours and prints will be bright and bold. It will be inspired by the girl of today and Mumbai as well. It will also relate to Meera.”
Nishka is very excited about the collaboration and to meet and style the Top 10 women entrepreneurs who are living their dreams just like Meera from A Girl In The City. The contest will reveal It’s Top 10 on Monday June 5, 2017.
We are super excited to see the collection!
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