[tps_footer]PVR Cinemas, recently commenced another new venture to woo it’s audience. PVR introduces an exclusive range of merchandise for its patrons to give them an even closer to the nuances of the movie. These merchandises are integrated with PVR’s F&B service.
PVR, being the cinema partner of the film Singham Returns, associates with the Bollywood production house for the first time to introduce exclusive ‘Singham Returns’ popcorn bags, sippers for beverages and lunch boxes that can also be carried home by patrons, as souvenirs at it’s various multiplexes.
On this new merchandise initiative, Mr Kamal Gianchandani, President, PVR Pictures said that, “Cinema watching in India is changing at a dynamic rate. Today, the patrons demand a personal- visual treat when they enter to watch a movie. Internationally, movie merchandising is extremely popular with cult movies like Star Wars, Harry Porter series, Jurassic Park and many more. PVR, being the industry leader leaves no stones unturned to offer its patrons a global- standard movie watching experience in the country.”
PVR has launched a series of candy merchandising with Disney as well with its “Take Home Disney collection” for international characters like Spiderman and Princess. Some upcoming merchandise includes the likes of Cars and Avengers. On receiving a positive response from the Indian audiences; PVR introduces now, the first ever Bollywood movie merchandising integrated with PVR’s F&B service.
Singham was one of the very few movies of 2011 to cross the 100 crore mark. Singham Returns, as the sequel is named, is expected to do the same as it releases in the auspicious season of Diwali.
The film also stars Amole Gupte, Anupam Kher, Dayanand Shetty. The music is being composed by Himesh Reshammiya. The film went on the floors in Goa in mid-May, and is expected to wrap up by the end of July.
Singham Returns is directed by Rohit Shetty and produced by Reliance Entertainment. Ajay Devgn is also co-producing the project and is slated to release on August 15, 2014.