Rakeysh Omprakash Mehra’s ‘Bhaag Milkha Bhaag’ Charms European Audience

Rakeysh Omprakash Mehra had an amazing experience of taking his National award winning film, Bhaag Milkha Bhaag to the German speaking countries of Europe.

It was a three country tour where he was promoting the film. Vienna in Austria to Zurich in Switzerland and Munich, Frankfurt, Dusseldorf, Berlin in Germany.

He had a lovely experience of soaking in the rich art and culture of that place.

Austria is home to Mozart and European art and culture. It was a dream come true when he went to promote his movie there.

Very few films get a chance to promote and release there.

Since Bhaag Milkha Bhaag was such a game changer, the film has been getting wider releases across the globe.

Rakeysh Mehra who is busy in the post production of his first love story took some time out to be a part of this.

Rakeysh Mehra shares,”It was absolutely amazing to see that after three years of the film releasing in India, the film released in German speaking cities of Europe. Majority of the audience present in the theaters were Europeans and they identified with the film exactly the way Indians did. The interaction with the audience post every screening was extremely enriching and they termed the film as the New Age Cinema from India and not Bollywood.”


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