Saregama India Ltd. has marked the 34thDeath Anniversary of the legendary Mohammed Rafi with an immersive infographic on July 31. Rafi Saab, as he was fondly known, was arguably the greatest male playback singer the Hindi film industry has seen.
The infographic will delve into the major milestones in his life in the form of a timeline. A breakdown of his collaborations with various music directors and lyricists is shown, in the form of raw numbers and statistics. 34 interesting bits of trivia about him have been expertly put together. In addition, the languages he sung in and the Awards he won, both the Filmfare and the National Awards, are also mentioned. Some of the greats who influenced him, as well as those he influenced, is depicted in the form of images.
Besides, some other quirky aspects of the man, such as his hobbies, are covered as well. Covering the legends of Indian music has now become a tradition for the company, having previously made similar infographics for music director RD Burman and singer M Balamuralikrishna. This is because it is the perfect way to convey information and engage with fans and aficionados in the digital medium. The aim is to bring the life of our stalwarts in a form that is easy to understand and enjoy.
Besides the infographic, Saregama is also releasing a series of 11 interactive jukeboxes on YouTube. A dedication to the versatility of the man, Mohammed Rafi, each jukebox will consist of 34 songs and will cover a different mood, such as melancholy and romance.