These days, it is all about positioning your film well. Perfect marketing plan, a perfect cast and most importantly, a perfect date which can set the balls rolling for the makers…and you are done! Singham Returns will definitely benefit from all of it. Here’s why…
1. Singham Returns releases on the Independence Day Weekend which is a long one. Starting from Friday, it is a four day weekend, which means a lot of footfalls.
2. Given the strong fan following of Singham, Singham Returns will get a lot of initial crowd at the theatres.
3. The reviews of the film have ranged from good to great which will only work in its favour. There are many people who plan their film weekend on the basis of these reviews.
4. Ajay Devgn on screen after Himmatwala is definitely a crowd puller. He has such a good screen presence that he can cover up for all the loopholes in the film.
5. Singham Returns is a Rohit Shetty film who strangely has his own fan following like Rajkumar Hirani. People are assured of lots of entertainment when they decide to watch a Shetty movie.
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