[imagebrowser id=50]

MUMBAI: Bollywood’s resident bad-boy, Emraan Hashmi, seems to be in much demand these days. From press conferences, to product launches, the ‘Murder’ and ‘Raaz 3’ star is literally spotted all over town.

Taking inspiration from his latest film, where the bad-boy serial kisser plays a crime reporter, Hashmi turned up to launch a film magazine’s latest issue.

Emraan was spotted at the launch of Filmfare magazine’s November issue, at Cinemax, in suburban Mumbai, over the weekend.

The ‘Rush’ star has not cooled off promoting his latest film just yet, and this is why he was present at the magazine launch. He launched the cover of the next month’s issue with much excitement. And of course, the cover page saw the man himself, Bollywood’s surprise hit machine, at his candid best.

With the title ‘Hit Maker’, Emraan on the cover of the mag was seen sporting a grunge look, with a printed tee-shirt and slacks. The real-life Emraan though, dressed a tad more formally, in a button down pink shirt and blue jeans. Not to be missed was his trademark stubble.

Emraan is much in demand after a spate of his recent films, including ‘Jannat 2’, ‘Raaz 3’ have done very well at the Box Office. The bad-boy charm seems to be working for the lad, who has now established himself as an extremely bankable star, in addition to being a tremendous actor.

The actor has several A-list projects and endorsements on the anvil too.

This all adds to his brand appeal, and makes this man much in demand in B’town.