Big B was the face of UNICEF’s polio campaign. Amitabh Bachchan even started an online bidding scheme called ‘Jenaration’. Bollywood celebrities put their clothes for sale on the site and the amount generated would be given to various charities.
Big B was the face of UNICEF’s polio campaign. Amitabh Bachchan even started an online bidding scheme called ‘Jenaration’. Bollywood celebrities put their clothes for sale on the site and the amount generated would be given to various charities.