There is something common this festive season fashion choice by the leading ladies of Bollywood. First Kangana Ranaut, then Madhuri Dixit and now Sonam Kapoor. All three of them choose designer Gaurang Shah handwoven collections for their special festive moments.
While Kangana Ranaut choose a white Kanjeevaram Gold Zari saree inspired by 16th Century Temples of India for the Ganesh Chaturthi festivity, Madhuri Dixit wore a navy blue Kanjeevaram Sari with peacock butta and an orange border during durga puja festivite occassion.
The stylish Sonam Kapoor on the other side choose to wear Gaurang Shah crafted red organza paithani jamdani woven Anarkali for the Prem Ratan Dhan Payo promo.
There is more, very recently Raveena Tandon wore Gaurang‘s navy blue matka silk anarkali with kanjeevaram border border gharara and a kanjeeravam dupatta.
It is such a delight to see these big fashion icon in hand-looms says the Textile revivalist Gaurang Shah a passionate Indian Textile revivalist.
He believes the innovations in jamdani have really helped bring traditional Indian outfits and sarees a very distinctive appeal. It has also become the modern fashionistas desirable fashion piece.
The recent push by the Prime Minister coupled with growing admiration for made in India Textiles especially by the beautiful Bollywood style icons is steadily establishing traditional wear as the first choice for festive and all occasions.
Sonam Kapoor, Vidya Balan and Kirron Kher have always shown their admiration for hand woven fashion both on the ramp and off the ramp consistently in recent years. They follow the designer innovation and have always shown their appreciation for hand-looms by wearing them on different occasions.