[tps_footer]Kaala Chashma from Baar Baar Dekho was released yesterday and has already been declared a chartbuster.
The song has set a benchmark for other songs, as Kaala Chashma has created a history by making a ground breaking record of crossing 4.3 million views in 24 hours.
Kaala Chashma is the only song till now to have such a record, no other songs earlier have made such a big record.
Kaala Chashma has topped no 1 position on i tunes & it is also the number one trending video on youtube, it has only been a day the song is out & ‘Kaala Chashma’ has bagged no 1 position everywhere.
The song was sung by Badshah & he says, “It was exciting and challenging to work on the recreation of such a popular song ‘Kala Chashma’of whom we all have been huge fans of. It’s been a wonderful journey working with Nitya and the team at Excel and Dharma. The new version is being loved and accepted and that itself is a huge win for all us. The numbers and records feel overwhelming. Thank you for the love – Badshah”
The team of ‘Baar Baar Dekho’ is overwhelmed because of the tremendous response they have got from listeners
Ritesh Sidhwani has gone ahead and tweeted about the amazing response ‘Kaala Chashma‘ has got;
@ritesh_sid – Balle Balle what a start for #kaalachashma…Isko #BaarBaarDekho
Nitya Mehra shares, “It’s so good to know that people love it because we absolutely loved making it. Boscos moves and Sid and Kats swag is translating well and I couldn’t be happier. We wanted to make a banging track and so here it is Banging!!!!”
Siddarth Malhotra and Katrina Kaif look amazing in the song and they have sizzled in the song with their swag & their ‘Kaala Chashma’.
The song had created a lot of buzz even before the release of the song. The first look of Sidharth Malhotra and Katrina Kaif together in the song had created a storm on social media.
The actors had then treated their fans with exclusive pictures of them which were also very well received by their fans.
Apart from it ‘Baar Baar Dekho’ is credited to be the first movie to break the marketing template of film marketing, as they went out of their way and had decided to release this hit song ‘Kaala Chashma’ before the trailer.
All these things have unanimously worked in favour of ‘Kaala Chashma’, & the song has created a rage on the digital platform.
Produced by Excel Entertainment and Dharma Productions, directed by Nitya Mehra, Baar Baar Dekho will hit theatres on 9th September, 2016. ‘Baar Baar Dekho‘ is slated to release on September 09, 2016.