As we all know Bigg Boss is a huge and popular Indian reality TV show. Being the biggest show on a grander level, the makers surely need a huge amount in making. The 10th season of Bigg Boss has reportedly attracted 6 commercial partners as sponsors, taking the total sponsorship revenue for the show to Rs 140-145 crore. With record sponsorship deals, this year too, the channel aims to continue the trend!
Bigg Boss 10 is going to be different this year as common people are also participating as the contestants along with the celebrities. The makers of the show required huge marketing strategies in order to get common people on board during the auditions and so, they roped in sponsors on as early as six months ago.
This season of Bigg Boss will have Parle Appy Fizz as the presenting sponsor while Oppo Cameraphone has been roped in as “powered by” sponsor, Maruti Suzuki Swift the “driven by” sponsor and UC Browser as “trending” partner. Clean and Dry and Garnier Men Face Wash are associate sponsors.
Reportedly, Bigg Boss has turned out to be one of the most expensive shows in the country. The cost of the show for the duration of three months is expected to be Rs 150 crore.
Talking about the sponsorship, Colors CEO Raj Nayak said, “We have created an Appy Fizz Zone inside the Bigg Boss house aligned with the new look of the brand. We are introducing the Appy Fizz Caller of the Week segment, wherein every weekend the contestants will have to face questions directed at them by consumers. We are planning a series of selfie-led integrations for Oppo throughout the season. Similarly, we have key integrations planned for Maruti Suzuki Swift, UC Browser, Clean and Dry and Garnier Men Face Wash.”
“It is an unscripted reality show. Once we put the contestants in the house, we have no control and reality takes over,” Nayak said.
Bigg Boss 10 with star host Salman Khan is starting from October 16!