[tps_footer]R Madhavan has yet again flaunted his versatility with the film ‘Saala Khadoos’. The film based on the genre of sports is already being termed as a film with rich content. However when it comes to collections, ‘Saala Khadoos’ is far from impressive. The sports centric film stars new entrant Ritika Singh in lead role along with R Madhavan.
With no highly successful faces and lack of promotional activities, ‘Saala Khadoos’ has low recall value in the minds of audiences. The film also failed in delivering any popular tunes to the masses which further added to the disadvantage. Moreover, the genre of sports has already been much explored with ‘Mary Kom’ and ‘Bhaag Milkha Bhaag’, the monotony of the similar genre has also played a part in drifting away audience.
‘Saala Khadoos’ encountered a very average opening on the first day of its release with 10% opening. Nevertheless, the positive critics review and word of mouth publicity might play a role in drawing huge crowds at the screens. The concept of the film has already been appreciated and the collections are expected to pick up in the coming weekend.
‘Saala Khadoos’ has released with Sunny Leone’s adult comedy ‘Mastizaade’. However, due to strong content and a film for the masses, ‘Saala Khadoos’ will undoubtedly attract more viewers as ‘Mastizaade’ is an adult film.
Akshay Kumar’s ‘Airlift’ is still running successfully at the screens which might prove to be a hindrance too. The only hope for ‘Saala Khadoos’ relies on strong content and positive word of mouth publicity.[/tps_footer]