[tps_footer]R Madhavan’s Saala Khadoos and Sunny Leone’s Mastizaade released yesterday. ‘Saala Khadoos’ encountered a very average opening on the first day of its release with 10% opening. The film had a very low start, it collected Rs 1.25 crore net approx. (12 million).
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The sports centric film stars new entrant Ritika Singh in lead role along with R Madhavan. With no highly successful faces and lack of promotional activities, ‘Saala Khadoos’has low recall value in the minds of audiences. The film also failed in delivering any popular tunes to the masses which further added to the disadvantage. Moreover, the genre of sports has already been much explored with ‘Mary Kom’ and ‘Bhaag Milkha Bhaag’, the monotony of the similar genre has also played a part in drifting away audience.
‘Saala Khadoos’ has released with Sunny Leone’s adult comedy ‘Mastizaade’. The film also stars actorsTusshar Kapoor and Vir Das in lead roles. The film ‘Mastizaade’ had already grabbed limelight because of its over the top trailer and promos.
Being an adult film ‘Mastizaade’ could not garner loads of crowd at the box office. The film on its first day had a fair opening of around 30%, which was better than Saala Khadoos. The film also had a poor start it collected Rs 3.45 crore net approx. (Rs 34 million).
The film is unlikely to show much growth, as audience will not go with family to watch these kind of films. The collections are around 40% less than Kyaa Kool Hain Hum 3 in most circuits.
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It can be predicted that due to low level of competition from R Madhavan’s ‘Saala Khadoos’ ‘Mastizaade’ might gain more collection.
Akshay Kumar and Nimrat Kaur’s ‘Airlift’ is still running strong at the box office; this might become a hindrance to the adult comedy ‘Mastizaade’.[/tps_footer]