One of India’s leading broadcasters Star India has big ambitions as the company is aiming to touch the billion-dollar mark. 21st Century Fox co-chief operating officer James Rupert Murdoch states that they believe in Indian business and that with the right amount of innovation and investment, Star India can become a billion dollar company by the turn of the decade.
Sharing the experience of the recent gathering of Asia Pacific Pay-TV Operators Summit 2015 held in Bali Star India CEO Uday Shankar stated, “I am prejudiced towards aspirational content and cynical about cynical content. This is something we have always kept in mind while creating all of our content and it is the same philosophy that we are bringing to sports as well. Sports has a huge role to play in empowerment, especially in a country like India, where we need to make the society believe that even an uneducated person can aspire to something greater if he is talented in a sport.”
James Murdoch stated, “We love the India business. It has now evolved enormously from Hindi entertainment to regional language broadcasting and now we are a national platform. The sports business for us is a new pillar and we are looking at the business in a long-term time frame. And if we keep innovating and investing in putting more creative and innovative content on screen, Star India will become a billion dollar EBIDTA by the turn of the decade.”
Star India is definitely a broadcast giant with more than 30 channels under its network covering every segment like sports, music, entertainment, movies, regional as well as international. Best known channels like Star Plus, Star World, Star Sports, Life OK, Channel V, Asianet, Maa TV, Cartoon Network India, National Geographic Channel India, Fox India all fall under Star India network.