Anil D. Ambani led Reliance Entertainment’s pioneering OTT Platform, Chillx announced its innovative content distribution partnership with Xender. The Collaboration provides Chillx access to 100 mn monthly active users.
Within just a year from its launch Chillx has emerged as a popular choice with Indian smartphone brands as it offers a wide range of digital entertainment videos, short-films, premium on demand movie content and casual games across multiple Indian languages. Chillx is truly a multi-lingual app as besides serving content in the language of choice, the users can also customize the user interface in a regional language of their choice. An all in one, entertainment app with multiple languages allows Chillx to cater to the masses spread across the Tier 2 and Tier 3 cities of India where vernacular language is the preferred option.
Through this strategic tie-up with Chillx, Xender users will now have easy access to a vast array of entertainment options. Users can get customized content offering through a preference setting. Currently, there is a choice of English, Hindi & Telugu videos and other languages will be added in days to come.
Xender is an application that connects two or more smartphones to share photos, applications, and other media. Commenting on the tie-up Peter Jiang, Global CEO of Xender said “Asia is an exciting growth region and within it, India is a dynamic and fast-growing market with a healthy appetite for excellent content. Reliance Entertainment was our number one choice for a partner in India so we are delighted that Chillx will distribute & program it’s multilingual short format digital videos on Xender. We look forward to working together with the Chillx team for mutual benefit.”
With 4 million registrations via Indian smartphone manufactures, Chillx has indigenously developed technology to deliver a personalized digital experience to Xender users. The consumer uptake in initial trial runs has been very encouraging as Chillx added almost a million-user base through this partnership.
Commenting on the integration, Vijay Singh, CEO – Funongo Media & Entertainment LLP said “During the trial run with Xender we saw an average increase in watch time by almost 25%, Chillx is excited to be part of this distribution tie up and bring great content will with regional relevance to Xender’s subscribers in India.”
This Chillx distribution partnership with Xender offers entertainment to Xender customers free of cost and thus enhancing usage and customer experience of the Xender app. Through this strategic partnership, Chillx has been integrated to build better engagement for Xender customers, and future includes contesting, HTML5 Gaming & TVOD options.
