Eros International Media Ltd (“Eros”), a leading global company in the Indian film entertainment industry, announced today that its on-demand entertainment portal ErosNow has acquired the worldwide rights of popular Zee TV shows. With this announcement, content from ZEE will be available to members with no extra subscription costs. With a reach of more than 169 countries and access to more than 670 million viewers globally, Zee TV is the largest media franchise serving the South Asian Diaspora.
This partnership allows ErosNow to showcase ZEE’s premier television content ranging from top rated serials and soaps to reality shows. The following titles will be available to subscribers, making ErosNow a one stop destination for viewing quality Indian content online:
· Ek Mutti Aasmaan
· Pavitra Rishta
· Fear Files
· Sapne Suhane Ladakpan Ke
· Jodha Akbar
· Do Bandhe Ek Dori Se
· Kumkum Bhagya
· Qubool Hai
· Aur Pyar Ho Gaya
· Armano ki Doli
Rishika Lulla Singh, CEO, ErosNow said, “We aim to provide a robust customer experience with an extensive content offering. We are thrilled to introduce prime television programming from Zee TV into our content mix. Partnering with a leading television player like ZEE for compelling content is a natural step to providing the very best of Indian entertainment to our consumers worldwide. We are very excited to bring these shows to the platform and are confident this content will be enjoyed worldwide on ErosNow.”
Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL) said, “Zee has always been a leader in the media and entertainment space, having evolved from being a broadcaster to a content creator and aggregator. Our premium television content is enjoyed by a large global audience across diverse platforms, with a definitive surge in younger viewers who are more accustomed to consuming entertainment via digital platforms. It is therefore, a logical extension for us to make our popular programs available on leading online providers such as ErosNow. By partnering with ErosNow, we hope to capture viewers from around the world with the best shows from Zee’s library thus living up to our corporate brand philosophy of “Vasudhaiva Kutumbakam – The World Is My Family.”
