LeEco Marks Its First Step In Bollywood, Joins IIFA 2016


[tps_footer]LeEco which is booming with its ever increasing sales has finally stepped into the world of Bollywood. The brand name which is known for its generation next technology has partnered with IIFA 2016. The brand is all geared up to make a name for itself amidst the tinsel town stars. LeEco is credited with a huge market in the country and with this collaboration the success is overflowing.


The IIFA awards have been credited for being one of the most star studded events. The technical brand which launched in India early this year has carved a huge fan following. With its affordable high end gadgets the brand has already seen high sales.

LeEco’s devices are mainly concentrated on the beat of entertainment, and this collaboration with the IIFA will mean that its market will expand to all extents. It can be rightly said that LeEco is trying to build a strong image in the minds of the masses through Bollywood.


Mr. Atul Jain who serves as the COO, Smart Electronics Business, LeEco India stated that, “We are extremely delighted to have partnered with one of the most coveted platforms representing Indian cinema globally. Our key differentiator is our exceptional content ecosystem model in India that lets users enjoy a seamless viewing experience on their phones and in the near future, other LeEco screens, similar to IIFA which celebrates and curates magical and memorable entertainment for everyone. This partnership truly exemplifies our India strategy for content – providing high quality curated Bollywood experience to our users, on-the-go.”[/tps_footer]

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