Turner Broadcasting System APAC has announced that it will assume full operational responsibility for Warner TV including its programming, distribution, advertising sales and marketing.
However once Turner Broadcasting System takes over Warner TV, there will be no immediate alterations to the branding or positioning of the channel. Warner TV will continue its promise to deliver viewers their favourite television series, covering a wide range of genres.
According to the Turner Broadcasting System company statement, Warner TV is has one of the best collections of television drama, action, comedy and crime series along with a huge library of films. The pan-Asian channel offers viewers exclusive new series, returning US hits and blockbusters from the stable of Warner Bros. Entertainment content.
As for the plans, in 2014, Turner Broadcasting System aims at doubling the number of first-run series on Warner TV and increasing its programming hours by thirty per cent.
Ricky Ow, President, Turner International Asia Pacific, stated, “This announcement makes a bold statement and demonstrates Turner’s commitment to general entertainment and to audiences that are passionate about great television. With the addition of Warner TV, the Turner Broadcasting System portfolio now includes Asia Pacific’s best-loved brands in the news, kids and general entertainment genres. We’re very proud to be able to share all of these fantastic brands with viewers across the region.”
Upcoming highlights include first-run and exclusive-to-Asia series Major Crimes, Almost Human, Arrow, Longmire and Person of Interest. These sit alongside returning series such as The Mentalist, Without A Trace, Vampire Diaries and The Closer. Also in the line-up are shows such as The Big Bang Theory, 2 Broke Girls and Friends. The channel is scheduled to premiere Harry Potter and the Deathly Hallows Part 2 in May.
Warner TV is currently available in Hong Kong, Indonesia, Malaysia, Philippines, Taiwan, Singapore, Thailand, Vietnam, Sri Lanka, Palau, Cambodia and Papua New Guinea.