[tps_footer]For the first time ever, we will see industry strategic tie-up between Viacom18 and Turner India, which will see Turner’s popular kids shows play on Viacom18’s VOOT. The tie-up will give an amazing experience of shows like The Powerpuff Girls, Ben 10, Roll No. 21 and Chotta Bheem alongside Dora, Spongebob, Motu Patlu, Shiva, and Pokemon, all on one platform.
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Talking about this collaboration, Siddharth Jain, Senior Vice President and Managing Director, South Asia, for Turner India, said, “We at Turner are dedicated in engaging consumers and collaborators in new ways to develop immersive worlds that enable our fans to experience our brands, franchises and content wherever, whenever and how ever they like. The collaboration with Viacom18 is a strategic move towards achieving this objective of being where our fans are and we know from our own New Generations 2016 research that 71% of today’s plurals are mobile phone users and 30% of them are on surfing the internet.”
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Sudhanshu Vats, Group CEO, Viacom18 said, “Online kids content is one of the major white spaces that exists in the country today. Through a dedicated offering within VOOT, called VOOT Kids we had started our journey to create the largest online destination for kids’ content in India. This vision saw us aggregate content from both within our network brand Nick and outside, to launch with over ~7000 videos of kids content. This strategic partnership with Turner India will further bolster our content repository for VOOT Kids. Additionally, this also brings two powerhouses of kids content on a singular platform to bring forth the best viewing experience for our loyal little viewers.”
In addition to the Turner content, VOOT has its in house franchise and over 7000 new videos on the app and website. VOOT already hosts few shows on Turner India’s broadcasts channel like Cartoon Network and Pogo.[/tps_footer]
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