MUMBAI: The battle for the last mile, of reaching out to the consumers and retaining the existing viewers of cable and satellite TV has just begun to unfold, with industry stakeholders making a impassioned...
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Film marketing important but content is king
MUMBAI: Content is king and marketing is a kingpin that helps the king rule. That was the essence of the session titled Marketing and Distribution of Movies at FICCI FRAMES 2007. Moderated by Adlabs...
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Consistency in M&E sector can attract funds
MUMBAI: The Indian media and entertainment sector has never had it so good. The sector has recently drawn a whole lot of local and global attention with various companies investing in the space. However,...
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Nayee Padosan sequel finds its lead
MUMBAI: Ankita Srivastav has been chosen from eight shortlisted girls to play the lead in Nayee Padosan 2, after a face hunt launched by the film’s makers. The selection was done by a panel...
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Star Gold announces Comedy Honours
MUMBAI: Television channel Star Gold will focus on the comedy genre all through April, culminating in the Comedy Honors – a tribute to Indian comic excellence. The honours will salute the people and the...
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BBD is Moxie’s new Hindi film
MUMBAI: Kolkata based Moxie Entertainments has announced its next Hindi production BBD, to be directed by Anjan Dutt. Dutt has earlier directed Bada Din, Bow Barracks Forever and The Bong Connection. BBD, a political...
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Co-production of films: The way forward
MUMBAI: Co-production of films is no longer a mere option, it has become a necessity in this age where cinema is transcending all boundaries. This was the essence of the seminar highlighting the...
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Legislative policy on piracy soon: Dasmunsi
MUMBAI: FICCI FRAMES 2007 kicked off in Mumbai today with Italy being the partner country for the same. With 1500 delegates from over 20 countries across the world, FRAMES witnessed a full house here. In his inaugural...
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CNN to launch new movie show
MUMBAI: CNN International will soon launch a new half hour monthly movie based show titled The Screening Room. The new show, that premieres on 30 March 2007, will offer an international perspective on the...
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Consumers, govt to gain from cable TV upgrades
MUMBAI: National economic gains from a new approach to investment in cable-TV infrastructure could deliver a Rs 54.6 billion ($1.2 billion) increase in economic activity and Rs 18 billion in new tax revenues within...
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