Abandon Interactive inks deal with WEA Corp


MUMBAI: Abandon Interactive Entertainment, the video game content provider has got into an exclusive agreement with WEA Corp., Warner Music Group Corp.’s US sales and retail distribution company, to market and distribute Freaky Creatures – one of the world’s first player-customized, cross-platform, multi-player game universes for the tween demographic.


Freaky Creatures comes packaged with one of 10 collectible toys and an accompanying USB key, which gives players access to download the game to their personal computer and mobile devices.


As part of the agreement, WEA will distribute Freaky Creatures products in the United States through traditional game retail channels as well as online and mobile outlets. 


Abandon Interactive Entertainment president and COO Jamie Ottilie said, “We are excited to partner with WEA, a company with the experience and distribution muscle necessary to bring this unique product to market. ‘Freaky Creatures speaks directly to the 8-to-13-year-old tween audience in a new way and thanks to WEA’s ability to target non-traditional and digital retail channels, as well as their enormous reach within traditional music distribution outlets, they can better help us connect with this important target audience.”


WEA Corp. president and CEO John Esposito added, “As our company continues to grow and seek out new opportunities across a number of platforms, WEA is delighted to work with the team at Abandon Interactive Entertainment in the marketing and promotion of this innovative, multi-player, cross-platform game.”


Scheduled to launch in Spring 2008, the Freaky Creatures collectibles and game offer a physical and digital gaming experience. It puts the gamer into a futuristic setting as a Freaky Creature Trainer. To succeed, the user must create, raise, train and customize his or her Freaky Creatures and compete in battles against other players. The cross-platform game play allows players to access their creatures from both their PC and mobile phone. 


The Freaky Creatures web site provides a variety of content such as customizable individual user and team pages, challenge boards, forums, store and mini-games, content introducing the gamers to this virtual universe. It is designed to encourage social networking by allowing players to invite friends to join and utilizes sign-up incentives to drive the growth of the user community.