MUMBAI: Andria Vidler has been appointed president of EMI Music UK and Ireland.

A former managing director of Capital Radio and of Magic 105.4, Vidler is currently chief marketing officer at Bauer Media. Bauer is home to 53 consumer magazines, including heat, GRAZIA, Closer and leading music titles Q, Mojo and Kerrang!, 42 radio stations including Magic 105.4 and Kiss, and TV channels including 4Music through its joint venture with Channel 4.

In her new role, which she will take up this summer, Vidler will lead all of EMI Music’s operations in the UK and Ireland, reporting to EMI Music president Europe David Kassler.

Kassler said, "Andria has managed and transformed some of UK’s most influential media brands. With her excellent management and consumer marketing skills, I believe she will be a great asset to EMI and to our artists."

Vidler added, "This is an incredibly exciting time to be joining EMI which represents such a broad and talented roster of artists and which is leading the industry in driving change. I am looking forward to being part of the great UK team that is shaping that future."