MUMBAI: Warner Music Group Corp. has appointed new technology and business affairs veteran Ron Wilcox to the newly created position of executive counsel, business affairs, strategic and digital initiatives.

Wilcox will report to WMG’s executive vice president and general counsel Paul Robinson and will be based at WMG’s headquarters in New York.

In his new role, Wilcox will lead the business affairs efforts on WMG’s strategic and digital initiatives, working closely with WMG’s digital legal team as well as the company’s Digital Strategy and Business Development department.

As part of a career at Sony Music, Wilcox served as executive vice president, chief business and legal affairs officer for Sony BMG Music Entertainment from 2004 to 2007.

Robinson said, "I’m delighted to welcome to WMG one of the music industry’s most respected dealmakers. Ron’s broad range of experience will be a tremendous asset as we develop the emerging business models that will be the foundation of tomorrow’s music industry. Having admired Ron for many years, I have great confidence in the value he will bring to WMG in leading the negotiations for our major strategic and digital transactions."

WMG executive vice president digital strategy and business development Michael Nash said, "We are thrilled to have Ron join the WMG team. His deep understanding of not only the complexities, but more importantly, the opportunities in today’s fast evolving media and technology partnership landscape will be instrumental in keeping us on the forefront of the digital transformation."

Wilcox added, "WMG has continually pushed the conventional boundaries of the digital music space with impressive results. Its entrepreneurial, artist-centered strategy has led them to enormous A&R success and digital gains even in the midst of a challenging recorded music environment. I’m delighted to be working with Paul, Michael and the rest of the talented executive team at WMG."