MUMBAI: Application service provider Ettix Software Solutions Inc. and distributor of niche and ethnic programming PathFinder World Video, in conjunction with ANS-TV (Afresh New Station) launched the ANS-The Mobile Movie Network.

Utilizing the Tulix Mobile software and hosting platform, ANS Mobile will deliver video content, on a subscription basis, to iPhones, Smart Phones utilizing Windows Mobile Media and all 3GP cell phones independent of telephone carrier. Users will be able to access ANS-The Mobile Movie Network at: http://www.ansmovie.com. There, they can see previews of the full range of programming available and can sign up for membership.

ANS-TV president Yusef Muhammad said, "ANS Mobile is a fresh new way for our network to reach our viewers. The 18 to 34 Demographic are abandoning traditional television and seeking new entertainment destinations. ANS TV is youthful, interactive and fresh. ANS Mobile will connect with young viewers through vibrant and accordant programming made just for them. Our programming comes from the talented producers of landmark shows like The Jamie Foxx Show, The Parkers, Sister Sister and The Steve Harvey Show."

Ettix Software Solutions vice president of sales and marketing Louis Lewow added, "We at Ettix have long believed that we possess a key platform by which content producers/providers can move to conquer and control the "Third Screen" or cell phone screen. With ANS-TV and PathFinder, we found the perfect aggregator of products aimed at the most appropriate demographic audience."

ANS Mobile will start with 30 new titles for viewing. Their plan is to add 15 new hours of mobile content every week.