Mumbai: BBC has announced that for the first time BBC America programming will be available for purchase and download from the iTunes Store in the US (http://www.itunes.com).

Making BBC programming available on the iTunes Store is key to the strategy of BBC Worldwide, the commercial arm of the BBC, in securing the broadest possible distribution for its huge range of television content.

This new offering allows BBC AMERICA’s viewers to further engage with the channel’s hit shows and delivers highly addictive programming to a new audience.

"BBC is delighted to provide US audiences with the unique ability to purchase and download select award-winning BBC AMERICA programming on the iTunes Store," said BBC Worldwide America vice president of digital media and business development Beth Clearfield.

"As the first UK broadcaster available in the US, BBC is leveraging its trusted international brand in entertainment to provide our audiences with a first-rate digital experience."

Now customers can now purchase single episodes and complete seasons of BBC America’s hit sci-fi series Torchwood, the award-winning comedy Little Britain and hit drama series Robin Hood on iTunes. During the run of the new season, Robin Hood episodes will be available on iTunes 24 hours after its premiere, Saturdays at 9 p.m. ET/PT on BBC America.