Elisabeth Murdoch & Joanna Shields to give joint keynote at MIPTV


MUMBAI: Elisabeth Murdoch and Joanna Shields will deliver a joint MIP Digital Keynote at MIPTV 2010.


On 13 April, the pair will provide further details of their recently-announced partnership that is aimed at innovating at the intersection of TV, digital and social entertainment.


The Shine Group chair and CEO Elisabeth Murdoch and the Bebo former CEO and AOL social media and communications businesses president Joanna Shields, will explore what, in their view, are new frontiers of storytelling and will demonstrate how entertainment now extends beyond its conventional platforms with audiences programming their own experiences.


The keynote will be a highlight of the MIPTV 2010 conference programme entitled Charting the Next Decade of TV and Digital Entertainment.


Recent international start-up companies include Shine Germany, Shine France and Shine Australia, headed by renowned executives Axel Kuehn, Thierry Lachkar and Mark and Carl Fennessy respectively. Metronome Film & Television joined the Shine Group in 2009.


Joanna Shields was most recently chief executive of Bebo and after spearheading its acquisition by AOL for $850M, she became president of AOL’s social media and communications division responsible for all social and instant messaging products including AIM and ICQ desktop and mobile clients. During her tenure at Bebo, the network enjoyed explosive growth up to 50M users and became profitable before its acquisition by AOL, then a unit of Time Warner.


Shields pioneered numerous innovations in ad-sponsored programming combining original productions with brand sponsorship and a new business model for media companies to distribute and monetize their content through viral sharing on the network. Bebo’s first serialized drama, KateModern was nominated for two BAFTA (the British Oscars) awards and generated over 70 million views. KateModern was followed by Sony’s Sofia’s Diary, the first online show to cross over to TV in the UK, Endemol’s The Gap Year, the most successful reality show not on TV and The Secret World of Sam King, the first co-production between Universal Music and a social network. Bebo Originals have been viewed over 130 million times to date.