Mumbai: Becker Group, in partnership with Warner Bros. Consumer Products, announced it will bring worldwide audiences Harry Potter: The Exhibition, a state-of-the-art exhibition highlighting artifacts from the Warner Bros. films based on J.K. Rowling’s beloved book series.
The 10,000 square foot experience will premiere in Spring 2009 in a major market, and will appear in ten or more cities around the world throughout a five-year span.
Harry Potter: The Exhibition will include elaborate displays of authentic costumes, props and artifacts from popular environments featured in the films such as those from Hogwarts School of Witchcraft and Wizardry, including the Gryffindor common room and Hagrid’s hut.
During its run, the exhibit will also be updated to include artifacts from the final installments of the Harry Potter film series. The exhibition will be displayed in major cultural and entertainment venues, museums and institutions, and will be supported by a multimedia promotional effort and advance ticket sales worldwide.
With more than $4.5 billion in worldwide box office gross sales to date, Harry Potter is the most successful film franchise in the world. The next installment of the Warner Bros. blockbuster film series, Harry Potter and the Half-Blood Prince, is scheduled to open in theaters on 21 November, 2008.
"Creating this magical tour around such a legendary property is a true milestone for Becker Group, both as a company, and a source of creative entertainment-based attractions," said Becker Group president and chief executive officer Glenn Tilley.
"We’ve dedicated ourselves to delivering an exciting experience for visitors that will meet the standards set by the films based on the novels by J.K. Rowling," added Becker Group Creative Studio and Exhibits president Eddie Newquist.
"We’re thrilled to partner with Becker Group to produce this multi-dimensional exhibition dedicated to the iconic Harry Potter film series," said Warner Bros. Consumer Products president Brad Globe. "Fans around the world will finally be able to see the incredible craftsmanship and detail that went into creating their favorite props and costumes."
Harry Potter: The Exhibition is the fourth collaboration between Warner Bros. and Becker Group. Previous partnerships include Happy Feet Snow Globe Experience and the Fred Claus Snow Globe Experience, each of which appeared in 17 Taubman retail centers nationally in 2006 and 2007, respectively, as well as another project based on the classic holiday film The Polar Express.