MUMBAI: In advance of the worldwide release of Terminator Salvation, Formula One championship leaders Brawn GP will join Sony Pictures Releasing International to feature imagery from the film on their cars at the Grand Prix of Spain. The film will be released in Europe and around the world on 3 June, 2009.
The class-leading race cars of Jenson Button and Rubens Barrichello will carry the new and unique Terminator Salvation imagery. This one-race sponsorship builds anticipation toward the red-carpet European Premiere on 28 May, 2009, in Paris.
The partnership reunites Sony Pictures Releasing International and Formula One following Arnold Schwarzenegger’s famous appearance at the 2003 British Grand Prix to promote T3 – Rise of the Machines.
Brawn GP CEO Nick Fry said, "We are thrilled to be supporting Sony Pictures Releasing International with the launch of Terminator Salvation at this weekend’s Spanish Grand Prix. Our promotional partnership will see both race cars and our garage branded in the movie’s famous imagery as we help launch one of Hollywood’s biggest movies of the year to over 580 million F1 viewers in over 90 countries. The Terminator brand promises thrilling action and high drama as machines and human ingenuity battle for supremacy – it’s a perfect match for Brawn GP and Formula One."
"The Terminator franchise has a long standing relationship with Formula One and we are thrilled to be partnering with the number one team, Brawn GP. This motor sport series represents the best of the mechanical engineering and is true trial of the human spirit, themes that perfectly parallel Terminator Salvation," added director of the film McG.
Sony Pictures Releasing International executive vice president, marketing Sal Ladestro said, "Formula One is one of the most popular sports in the world and there are no bigger stars right now than the team of Brawn GP. With all eyes on Spain this weekend, we can think of no better partner to build anticipation for the international launch of Terminator Salvation than Brawn GP and Formula One."
Set in post-apocalyptic 2018, Terminator Salvation stars Christian Bale and Sam Worthington. Terminator Salvation will be released in the US on 21 May, 2009 by Warner Bros. Pictures. Sony Pictures Releasing International is distributing the film in most international territories between 27 May, 2009 and 13 June, 2009.
