Burger King ties up with Spider-Man 3


MUMBAI: A five week long Burger King Corporation (BKC) promotion with Columbia Pictures’ Spider-Man 3 will have the “Which Spidey Suits You?” scratch-and-win game pieces on specially marked Burger Kind menu items.

As in the movie, in which Spider-Man is forced to choose between his red and blue suit and a new black suit, guests will choose to reveal what’s behind either the familiar red-and-blue Spider-Man or the black-suited Spider-Man. The promotion begins 30 April.

The prizes include a $ 1 million American Express gift card; a 2007 Maserati Quattroporte Sport GT; a Sony Electronics Full HD Experience; free food items inlcuding a BK Double Stacker or a six piece BK Chicken Fries; and more.

“Our goal was to create a game that would deliver the excitement of Spider-Man 3 directly to our guests,” says marketing impact vice president Brian Gies. “It takes the thrill of Peter Parker’s own internal conflict and his struggle to choose between his classic red and blue Spider-Man suit or his new black suit and puts that choice right into our guests’ hands to then have a one in two chance of winning millions of prizes if they choose correctly.”

Burger King restaurants will also deliver 10 Super D toys in Kids Meals, including the new black Spider-Man costume and all of Spidey’s newest foes. The Kids Meals promotion will be supported by Kids media as well as a comprehensive merchandising, packaging and online effort.