MUMBAI: The Cable & Satellite Broadcasting Association of Asia (CASBAA) and SNL Kagan, a provider of financial and operational information and insight on the global media and communications sector, have announced a joint initiative to provide valuable market information to the broadcast and advertising industry across the region.

The alliance enables CASBAA members to access SNL Kagan’s global multichannel video market data via www.casbaa.com, with further analysis available via CASBAA’s dedicated advertising portal, ATAC (atac.casbaa.com), which represents the Asia TV Advertising Coalition (ATAC). With 44 subscription-based channels, ATAC represents the majority of regional TV advertising expenditure in Asia Pacific.

"The alliance with CASBAA provides SNL Kagan clients a unique opportunity to access the vast Asia Pacific market and an unparalleled exposure to the media industry and the people who shape it," said Ben Reneker, senior analyst for SNL Kagan.

CASBAA CEO Simon Twiston Davies said, "With this initiative, CASBAA members and their clients gain immediate access to data and analysis, which puts our markets into a global perspective."