MUMBAI: Record executive and Grammy Award-winning producer Antonio ‘L.A.’ Reid has been named chairman & CEO of Epic Records.

In this role, Reid will report to Sony Music Entertainment CEO Doug Morris and oversee the day-to-day operations of the New York-based label.

Morris said, "L.A. repeatedly has proven over the course of his celebrated career that he knows how to develop world-class artistry. We are very happy to have an executive of his talents leading Epic Records as we begin an exciting new chapter of growth for Sony Music Entertainment."

Reid added, "I look forward with great enthusiasm to joining the Sony Music family as it affords us the opportunity to build Epic Recordings as the revolutionary music company of tomorrow. We are deeply committed to discovering and developing the next generation of superstars as well as implementing a fresh and innovative business model. It is also my distinct pleasure to be once again joining Doug who is an amazing leader and the most visionary and forward-thinking executive in the music entertainment industry."

In addition to leading Epic, Reid, as previously announced, will sit alongside Simon Cowell as a judge on The X Factor, the highly anticipated singing competition television series debuting this fall on Fox.

The Epic roster will feature select artists developed from The X Factor franchise, as well as other new signings, including the pop duo Karmin.

Reid most recently was chairman of Island Def Jam Music Group.