Cineplex Entertainment adds 31 3D projectors in Canada


MUMBAI: Canada’s motion picture exhibitor Cineplex Entertainment will be adding a further 31 RealD 3D systems to its theatres across Canada by 29 May, 2009.

These systems bring the total number of theatres equipped with RealD 3D technology to 72, which represents 55 per cent of its circuit.

"With more than a dozen 3D films scheduled for release in 2009 and many more in the following years, 3D is a growing force in the motion picture exhibition industry and Cineplex Entertainment is proud to be at the forefront. With the expansion of 3D in our circuit of theatres, Cineplex Entertainment can offer more guests this completely immersive and premium digital 3D experience in the comfort of their local theatre," said Cineplex Entertainment vice president communications and investor relations Pat Marshall.

The theatres are equipped with a combination of Christie and Barco DLP cinema projectors. DLP cinema projectors deliver the most visually stunning, razor-sharp images that movie-goers have ever seen. These digital projection systems are further enhanced with the addition of RealD 3D technology enabling them to also present the latest 3D movies.

Upcoming digital 3D movies currently scheduled for release in 2009 include Disney/Pixar’s UP, Ice Age: Dawn of the Dinosaurs, G-Force, Final Destination: Death Trip 3D, Cloudy with a Chance of Meatballs, Toy Story and Toy Story 2 (3D double feature), Disney’s A Christmas Carol, Planet 51, Avatar, and The Princess and The Frog.

As of 29 May, Cineplex Entertainment will have a total of 161 digital projectors, of which 122 projectors will be enhanced with RealD 3D technology in a total of 72 theatres across Canada.