Columbia Pictures develops online game to support Angelina Jolie action-thriller Salt


MUMBAI: Columbia Pictures has developed an immersive gaming experience that complements the themes and characters explored in the action-thriller Salt, starring Angelina Jolie that releases 23 July, 2010.


In the nine-week adventure, audiences take on a series of espionage-themed missions relevant to the game’s original Salt-themed narrative, drawing them into a world of intrigue, espionage, and betrayal.  In the game, shot on location, audiences seek to determine Who is Salt? by bugging suspects, tracking enemy operatives, and decrypting messages.  The game experience launches new missions each Tuesday until 13 July.


Sony Pictures Worldwide Digital Marketing president Dwight Caines said, "This game is built on a series of cliffhanger moments that enhance the movie going experience by allowing audiences a unique and truly fun glimpse into the movie.  While the missions are serialized, it was also important to create an environment that allows players to join midstream or follow at their convenience.  We believe the mystery and action that surrounds the Day X plot, which is central to the film, will keep web fans coming back to the central question – Who is Salt?"


The game will be translated into 12 languages and launch in the US, Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, Italy, Japan, Korea, Latin America, Russia, Sweden, Spain, Taiwan and the UK. Further, its launch is supported with its own trailer on Yahoo! Movies.


The game was constructed by Hoodlum, which previously designed the Emmy-winning alternate reality games for the hit television series Lost. Hoodlum is one of the companies that have set the bar for what an immersive game can be. They brought high production value to the videos and a creative genius to the missions that will keep this nine-week adventure fresh and fun" said Caines.


Jolie stars in Salt, a contemporary action thriller from Columbia Pictures. As a CIA officer, Evelyn Salt (Jolie) swore an oath to duty, honor and country. Her loyalty will be tested when a defector accuses her of being a Russian spy. Salt goes on the run, using all her skills and years of experience as a covert operative to elude capture. Salt’s efforts to prove her innocence only serve to cast doubt on her motives, as the hunt to uncover the truth behind her identity continues and the question remains: Who Is Salt?


Salt is directed by Phillip Noyce and written by Kurt Wimmer. Lorenzo di Bonaventura and Sunil Perkash produce.