MUMBAI: Sony Music Entertainment plans to optimize the web destinations of its artists for viewing on mobile phones.

Sony Music will partner with Azuki Systems, Inc to create mobile versions of its artist websites, offering video, photos, news, and more for the music fan on the go.

A mobile version of Michael Jackson’s official website will be the first site to launch under the initiative, marking the first fully mobile-optimized website for a Sony Music artist.

m.michaeljackson.com, the Michael Jackson mobile website will feature Michael Jackson news, photos and streaming access to classic videos such as Billie Jean, Beat It, and Thriller.

The site will allow mobile music fans to experience like never before Michael Jackson’s celebrated artistry, which has left an indelible mark on music history, and the music that will continue to inspire and influence pop, soul, R&B and hip-hop for generations to come.

"The genius and influence of Michael Jackson’s music and artistry is unparalleled. We are pleased to be working with Azuki Systems to create a high quality, rich media experience for MichaelJackson.com that will allow fans to enjoy Michael’s art and vision via the site on mobile phones in much the same way they do today on their PCs," said Legacy Recordings senior vice president and general manager Adam Block.

Sony Music will roll out mobile versions of other artists’websites in the coming months.