MUMBAI: Disney Interactive Studios today announced Split/Second, an action racing game set within the world of a hyper-competitive reality television show. Competitors vie to be the first across the finish line, with the ultimate goal of becoming the season champion.

Developed by Black Rock Studio, Split/Second is scheduled to be released in early 2010 for the Xbox 360 video game and entertainment system from Microsoft, PLAYSTATION3 computer entertainment system and Windows-based PC.

“Split/Second elevates action racing to a new level by enabling players to strategically take out their opponents by dynamically altering the course in real time,” said Disney Interactive Studios senior vice president global marketing Craig Relyea. “Split/Second further showcases Black Rock Studio’s ability to innovate and deliver a compelling experience that has wide appeal beyond the traditional racing genre.”

“We’re creating huge memorable moments on par with the biggest blockbuster action films,” said Black Rock Studio game director Nick Baynes. “Action racing has captured the imagination of video game fans worldwide and we’re going to redefine that experience with Split/Second.”

Black Rock Studio is the development studio behind the  2008 action sports game, PURE. PURE won numerous awards, including the Game Critics Award for Best Racing Game of E3 2008, and was named among the top 10 video games of 2008 by Entertainment Weekly. Formerly Climax Racing, Black Rock Studio is a development studio of Disney Interactive Studios and is based in Brighton, England.