Drew Barrymore to endorse CoverGirl

MUMBAI: Actress Drew Barrymore is starring in her first major beauty campaign with US makeup brand CoverGirl.

What’s more, she will not only be the newest face in CoverGirl advertisements, but will also be the co-creative director for her first advertising commercial to debut in January 2008.

In her career spanning more than two decades, Barrymore has starred in movies Everyone Says I Love You, E.T. The Extra Terrestrial, Scream, Riding in Cars with Boys, The Wedding Singer and most recently Music and Lyrics with co-star Hugh Grant. Lucky You, a Curtis Hanson directed drama starring Barrymore and Eric Bana will open on May 4, 2007.

Through her decade-old production company Flower Films, she has produced an array of films including major studio releases such as the Charlie’s Angels films, Fifty First Dates and Never Been Kissed. In 2004, she moved into the realm of directing with The Best Place to Start, a documentary about the importance of youth voting.

“Drew is a wonderful addition to the CoverGirl family and her role – both in front of the camera and behind the scenes as co-creative director – is new and different for the cosmetics industry. We wanted to honor Drew’s passions as a filmmaker and are thrilled she is not only lending her beautiful face to CoverGirl but also lending her artistic talents as the co-creative director of the ad campaign,” said CoverGirl Cosmetics in North America vice president and general manager Esi Eggleston Bracey.

“I am honored to be associated with a brand that has been at the forefront of their industry for almost 50 years. CoverGirl has managed to change with the times, yet stay in touch with women of all ages and backgrounds. To be chosen not only as the newest face of CoverGirl, but also as a co-creative director of my first TV commercial is truly amazing,” said Barrymore.

Since its introduction in 1961, CoverGirl has helped numerous modeling careers and was one of the first brands to link models’ names and faces with a product. The long list of famous CoverGirl models includes Queen Latifah, Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims.

BOC Editorial

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