MUMBAI: Randy Malinoff has been appointed to vice president, direct-to-consumer eCommerce for Universal Music Group Distribution (UMGD). He will report to Universal Music Distribution senior vice president, marketing and product development Mitch Rotter.

In this position, Malinoff will be responsible for developing, executing and maximizing all UMGD direct-to-consumer (D2C) online sales initiatives. He will work closely with UMGD labels to provide strategic support in the launch of artist based D2C stores and offers as well as the D2C marketing department to ensure the successful deployment of new offers. Malinoff will also have operational oversight of UMGD’s D2C platform to drive enhancements and new feature sets.

"We’re excited to welcome an executive as creative and driven as Randy to Universal. His entrepreneurial background coupled with his years of dedicated eCommerce work will serve us well as UMGD continues to aggressively explore digital initiatives in order to provide music fans with the greatest ease when acquiring music," said Rotter.

"I’m very excited for this opportunity and am looking forward to helping UMGD gain even more traction in the eCommerce world. Universal Music Group artists are among the world’s best and with such high quality content, I’m confident we can take our D2C operations to the next level," added Malinoff.

Prior to joining UMGD, Malinoff was co-founder of That’s It Media Group.