EA announces Madden NFL 09 Soundtrack; celebrates 20 years

Mumbai: Electronic Arts unveiled the music track listing for Madden NFL 09, set to release 12 August. This is part of Madden NFL celebrating its 20th anniversary this year with a full slate of live music events, tributes and television appearances leading up the game’s street date.

The new soundtrack features 26 songs from a multi-genre roster of artists, including Franz Ferdinand, Good Charlotte, Airbourne, From First To Last, The All-American Rejects, Rev Theory, K’Naan, and Kidz In The Hall.

"Madden NFL is the foundation of what we do and sets the standard for every soundtrack we create," said EA worldwide executive of music and marketing Steve Schnur. "Madden NFL revolutionized the industry by making music of multiple genres – from both established acts and brand-new artists – an essential emotional component of the videogame experience and the NFL season itself."

"This 20th Anniversary Edition soundtrack celebrates that legacy like never before, complete with marketing events that take the excitement to a whole new level. Not only have we changed the gaming culture forever, we continue to move the needle musically for millions of people around the world. Madden NFL will always be recognized as the game that made the music matter in videogames," he further added.

The highlights of the Madden NFL 09 soundtrack include genre-bending collaborations by Busta Rhymes featuring Linkin Park and Young Dre, The Truth featuring Good Charlotte, as well as returning Madden NFL hit makers Franz Ferdinand, Gym Class Heroes, All American Rejects, Shinedown, Senses Fail, Disturbed, The Offspring and Airbourne.

The soundtrack’s trend of introducing emerging artists continues with 12 new acts that include The Fashion, Kardinal Offishall featuring Lindo P, In Flames, Innerpartysystem, Hollywood Undead, Mindless Self Indulgence, Izza Kizza, Trivium, Kovas and Tyga.
Cross-promotional events leading up to the game’s release include a series of 60 viral videos for tracks featured in the game, a special Madden Music Anniversary tribute issue of Billboard on newsstands 13 July, as well as other marketing partnerships to be announced in the near future. Beginning the week of 4 August, a different Madden NFL 09 soundtrack artist will perform live each night on a popular late night show.

BOC Editorial

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