Twitter strikes ad deal with Sony Pictures for Terminator


MUMBAI: Twitter users will have the chance to join the human resistance against the machines in Sony Pictures Releasing International’s first-ever game created for the social networking platform.

Users can follow tweets from the resistance at

In the Terminator Salvation Twitter game, members of the human resistance communicate with each other through Twitter and turn to the community for help in decoding intercepted Skynet transmissions. Players earn points through timely assistance in decoding these messages and, with these points, rise in rank within the Resistance Army. Players must constantly be on guard against the machines, which periodically and randomly choose a number of players and penalize them a percentage of their points. A companion blog augments the information within Twitter and hosts a leader board for the game.

Sony Pictures Releasing International executive vice president marketing Sal Ladestro said, "Twitter users can join John Connor in the war against the machines by following the tweets at Resistance 2018. In the fight against Skynet and the Terminators, mass communication is vital, so it’s no surprise that the resistance would turn to Twitter. We think this is the perfect environment for the Terminator game as it allows users to interact with the movie, their friends and other game players instantaneously."

The new installment of The Terminator film franchise, Terminator Salvation is directed by McG, the screenplay is by Michael Ferris and John Brancato. Moritz Borman, Derek Anderson, Victor Kubicek and Jeffrey Silver are the producers, with Jeanne Allgood, Dan Lin, Mario F. Kassar, Andrew G. Vajna and Joel B. Michaels serving as executive producers.

The film stars Christian Bale, Sam Worthington, Anton Yelchin, Bryce Dallas Howard, Moon Bloodgood, Common, Jane Alexander, Jadagrace and Helena Bonham Carter.

The movie is slated to release in the US on 21 May, 2009 by Warner Bros. Pictures. Sony Pictures Releasing International is distributing the film in most international territories between 27 May and 13 June 13, 2009.