MUMBAI: Entertainment Studios, independent producer and distributor of first-run syndicated television shows with a library of more than 3,000 hours of original programming and providers of owned video content on the web, has launched Entertainment Studios Home Entertainment (ESHE).

ESHE’s first major release, the critically acclaimed comedy The Kid & I, was recently released on DVD.

Entertainment Studios Home Entertainment leverages Entertainment Studios’ existing library in the sell-through arena as well as acquires and produces original motion pictures and specialty products with an emphasis on direct-to-DVD, comedy and music concert titles. Entertainment Studios USES its network of 15 first-run syndicated TV programs to promote its home entertainment titles to an audience of approximately 30 million viewers each week.

Entertainment Studios Home Entertainment recently secured a multi-year deal with Starz Home Entertainment, formally Anchor Bay, to provide manufacturing services and physical distribution. The Starz Home Entertainment relationship provides ESHE immediate access to do business with all video retailers and their respective vendor codes. It also provides cost efficiency across all areas of business from duplication to vendor management and replenishment.

Deborah Mitchell, former vice president marketing at Twentieth Century Fox Home Entertainment, Inc., leads the unit as president of ESHE.

“The number one goal is to get sales to $300 million. Our partnership with Starz Home Entertainment, our stellar sales and management team, and the marketing muscle of Entertainment Studios television properties, sets Entertainment Studios Home Entertainment apart from others, and gets us well on our way to achieving our goals,” said Entertainment Studios chairman and CEO Byron Allen.

Recently ESHE was chosen over numerous other studios to distribute and market the The Kid & I.